May 26, 2022
Is artistic creativity passed down through generations of a family? How is style and wisdom garnered? How can a father and son collaborate to grow their work individually and as a team? These are just a few of the questions we posed to Moshe and Eddie Brakha, otherwise known as Brakha x2, during this week’s episode of the B&H Photography Podcast.
Moshe Brakha likes to say that he was “born in Israel and reborn in Hollywood,” and both his early music and celebrity portraiture, as well as his later advertising and editorial work, sure have the vibe of Tinseltown. The elder Brakha built a thriving photography practice that includes not only portrait work but also high-profile advertising campaigns such as those for SKYY Vodka, Martini & Rossi, and Motorola. Eddie Brakha began collaborating with his father after graduating from film school and has expanded their work with new ad campaigns and fine-art series. They have also directed music videos, public service announcements, and “motion” campaigns for Dockers, Sharper Image, and others.
The style of the Brakhas’ work is very distinctive, but individually and as a team, they continue to experiment and try new methods. As such, we discuss how to evolve creatively when your style is successful. We also learn about their working relationship, which talents each brings to the table, and how clients and subjects react to having them both on set. Finally, we talk about their incredible lighting schemes, Moshe’s retrospective at the Grammy Museum, Eddie’s film project, and always being prepared before you go on set. Join us for this enjoyable conversation.
Guests: Moshe Brakha and Eddie Brakha
Above Photograph © Eddie Brakha and Moshe Brakha aka Brakha x2