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B&H Photography Podcast

The B&H Photography Podcast, a weekly conversation about all things photography. With insightful and entertaining guests, we discuss the issues most important to the contemporary photographer.

May 12, 2022

This is a fun conversation, very informative, and gets the creative chemistries gellin’. Our guest on today’s episode of the B&H Photography Podcast is Rhiannon Adam  and if there is anyone who knows more about instant film photography, I don’t want to meet them.  She brings a wealth of researched knowledge about the history of the Polaroid company and also simple but effective techniques to improve your instant film photography practice, whether via FUJIFILM, Mint Camera, or Polaroid.


Our conversation generally follows the framework of Adam’s 2017 book “Polaroid: The Complete Guide to Experimental Instant Photography,” which has been updated and republished in 2022 as a paperback version. The first part of the book (and our conversation) relates the story of the “Polaroid” camera and the inventions of its founder, Edwin H. Land, a.k.a. Dr. Land, which include polarizer sheeting. We learn of the race to market the various instant cameras and films until the SX-70 took the world by storm in the 1970s. We also learn of patent wars between Kodak and Polaroid, the ultimate demise of the Polaroid company and the rebirth of the brand through The Impossible Project, and eventually its return to selling camera and film products.


After a break, we talk more specifically about various instant films and cameras, both new and vintage, and we also highlight several of the many techniques detailed in Adam’s book and methods to improve your instant photography. From emulsion lifting and manipulation to fingerpainting, scratching, and even microwaving instant film, we discuss creative instant film processes and some noted artists.


Guest: Rhiannon Adam

Above Photograph © Enrique Freaza