May 17, 2018
The two-day Depth of Field Conference, hosted by B&H, was an impressive gathering of wedding and portrait photographers, each sharing their unique talents, styles, and techniques with a receptive crowd. We had our microphones ready to speak with some of the photographers before and after their presentations, and offer here our conversations with four exceptional photographers. We chose these four not only because their work is impeccable, but because they possess distinct views on the aesthetics and business of wedding photography.
We start with Andy Marcus, of Fred Marcus Studios, one of the preëminent wedding-photography studios in New York, whose clientele includes celebrities, CEOs—and even Presidents and their daughters. With Marcus, we discuss keeping a family business running across three generations, how to work huge weddings, keeping A-list clients satisfied, and the importance of consistency. Next, we are joined by Sara France, of France Photographers, who has taken her business from a “girl with a camera” to a full-service studio with branches in California, Texas, and Hawaii. We speak about how to expand your business across states, the advantages of a woman-run enterprise, and how to best utilize the “blue hour.” France is Sony’s most recent “Artisan of Imagery,” so we also speak about her use of the Sony Alpha series cameras and continuous lighting.
After a break, we are joined by Laurent Martin of Helena & Laurent Photography, a Bay Area-based husband-and-wife team who create straight-up gorgeous wedding photos. With Laurent, we discuss presets, using natural light, the joys of the wedding day, and how to embrace the chaos that comes with those joys. The success of this duo is seen in their ability to work together seamlessly, find the magical in small moments, and the lushness of their final product. Finally, we speak with Sal Cincotta, a St. Louis-based photographer whose list of accomplishments as a wedding photographer would take a second page to list. He and his team work throughout the country, and he is also an in-demand author and educator and expert on all forms of lighting. He speaks with us about the importance of constantly improving your craft and finding the time to do so.
Despite the varied approaches to wedding photography offered by each of our guests, one theme reoccurred in each of the conversations: the need to use your photography to tell the story of each wedding.
Guests: Andy Marcus, Sara France, Laurent Martin, Sal Cincotta
Photograph ©Fred Marcus Studio